Taylor Swift's Sony TX7 Cyber-shot

           Just selling over a million copies of her newly released album entitled Speak Now, Taylor Swift is one of music’s most successful young artists. Of course it was in Sony’s best interest to affiliate their innovative Sony TX7 Cyber-shot camera with the artist. This ad is very persuasive because it has the support and charm of the world wide adored star. Every consumer wants a product endorsed by the all American home grown country star.

 In the ad she uses the camera to take a panoramic picture of all her screaming fans. And there is also a humor element where one select male fan remains persistent at getting Taylor’s attention. This ad used huge celebrity appeal to get consumers to purchase the camera. There are millions of consumers in the world dying for any product associated with the name of Taylor Swift. She has become an overwhelming success in the past couple of years and buyers admire her humble and innocent persona. She’s a great role model for the young audience and because of that she has the support of the older parental audience. Just the young artist’s appearance in the ad was probably good enough to sell a multitude of these new little cameras.