Globalization

Globalization is the process by which regional nations, cultures, and people have become integrated through technological progression.



http://www.clas.ufl.edu/users/murphy7312/Lombardifile/
LombardiSite.2006/StudentPages.2006/Martin/McDonalds



The process of Globalization directly deals with the concept of Glocalization. Glocalization consists of taking a previously successful idea in one place and adapting to another location. It’s a product that’s distributed globally, but may be tailored to conform to local consumer preferences. It’s based on the premise that a product is more likely to prosper when the product or service is fashioned specifically to each locality or culture it is marketed in. Through this process people are becoming integrated through a particular product that they each have in common.

Basically anyone can recognize the bright yellow “M” known as the universal symbol of McDonald fast food chain. The increasing quantity of McDonald’s restaurants worldwide is an example of globalization. The restaurant chain is the same but the menu changes in an attempt to appeal to local culture which illustrates the glocalization of the food chain.