Blog Evaulation

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         Before RTF 305 I had never written a blog, I was only a big fan of reading celebrity based blogs like perezhilton.com. Although some people aren’t thrilled to write a few paragraphs over something that is specifically assigned, I found that writing a blog over specific topics, subtly forced me to look over the material taught in class and helped me achieve an in depth understanding of what we learned and at the same time allowed us to connect the material to real world examples. Using the blog was fairly easy, the only time I had any sort of issues was making sure my real world example fit well with the blog prompt. To resolve this and make absolute sure I was going to in the right direction, I reread the class given examples or asked my TA for clarification. Out of all the topics that we covered in our blogs, I found the least interesting topic to be globalization. This is mainly because the topic can’t be connected to media but rather deals with the process of media being dispersed. I would definitely recommend using a blog in the future courses, because it aided my understanding of the topics discussed in class. Writing a couple paragraphs on a particular topic can really increase the grasp knowledge on the subject, and it allows you check your comprehension of the subjects. There is nothing I could really suggest to improve the blogging experience.

Yes, you can use my blog in a paper or report.

Globalization

Globalization is the process by which regional nations, cultures, and people have become integrated through technological progression.



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The process of Globalization directly deals with the concept of Glocalization. Glocalization consists of taking a previously successful idea in one place and adapting to another location. It’s a product that’s distributed globally, but may be tailored to conform to local consumer preferences. It’s based on the premise that a product is more likely to prosper when the product or service is fashioned specifically to each locality or culture it is marketed in. Through this process people are becoming integrated through a particular product that they each have in common.

Basically anyone can recognize the bright yellow “M” known as the universal symbol of McDonald fast food chain. The increasing quantity of McDonald’s restaurants worldwide is an example of globalization. The restaurant chain is the same but the menu changes in an attempt to appeal to local culture which illustrates the glocalization of the food chain.

Taylor Swift's Sony TX7 Cyber-shot

           Just selling over a million copies of her newly released album entitled Speak Now, Taylor Swift is one of music’s most successful young artists. Of course it was in Sony’s best interest to affiliate their innovative Sony TX7 Cyber-shot camera with the artist. This ad is very persuasive because it has the support and charm of the world wide adored star. Every consumer wants a product endorsed by the all American home grown country star.

 In the ad she uses the camera to take a panoramic picture of all her screaming fans. And there is also a humor element where one select male fan remains persistent at getting Taylor’s attention. This ad used huge celebrity appeal to get consumers to purchase the camera. There are millions of consumers in the world dying for any product associated with the name of Taylor Swift. She has become an overwhelming success in the past couple of years and buyers admire her humble and innocent persona. She’s a great role model for the young audience and because of that she has the support of the older parental audience. Just the young artist’s appearance in the ad was probably good enough to sell a multitude of these new little cameras.