Sunday, September 19, 2010

Violent Cultivation

      The cultivation theory explicates the effects that mass media has on the human perception of reality. People who are exposed to certain mass media through means such as TV broadcasting might associate these melodramatic events they view to their everyday life.
      Media systems deliver a consistent message of a false reality to an audience through cultivation. For example a viewer exposed to highly violent television may be influenced to believe they are in danger of violent crimes. The viewers also adopt this violence as a common occurrence, and identifies it to their lives as "typical". An audience views this falsified world and adapts its characteristics to their everyday lives.



   This clip of a violet attack in an episode of Law and Order: SVU is only one of the infinite examples of an over exaggerated reality. An audience might begin to tolerate violence such as the stabbing in the clip above because it's what they're accustomed to seeing. Cultivation helps explain that this is an overdramatic distorted view of reality that the media presents for an audience to conform in to their actual lives.

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