Radio Demand

     Although you can attribute the formation of the radio industry to many other factors including technological change, and / or regulation. Audience demand stood out to me as a very substantial cause in the evolution of the radio.

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     The radio industry used audience demand as a way of catering to what the people wanted to hear. Thus creating a larger demand to engage in media and instigating its high popularity. The industry is aware of what the viewers are interested in and that allows them to promote the topics that will draw in the largest audience. The larger the audience, the more favorable that type of media became. Once you know someone's desires it's much easier to take advantage of that and reel them in, so they're interested.

     In the 1920's the industry was very interested in what types of shows would bring the highest number of viewers in. The industry favored show's in which their audience would plan their lives around a particular show. Like we saw with the little boy in Radio Days. He made it a priority to listen to the Masked Avenger. These types of shows would not only bring in high ratings but strong consistent ratings as well, since it became a routine part of the people's lives.