Radio Demand

     Although you can attribute the formation of the radio industry to many other factors including technological change, and / or regulation. Audience demand stood out to me as a very substantial cause in the evolution of the radio.

http://www.filmposters.it/imgposter/grandi/radiodays.jpg

     The radio industry used audience demand as a way of catering to what the people wanted to hear. Thus creating a larger demand to engage in media and instigating its high popularity. The industry is aware of what the viewers are interested in and that allows them to promote the topics that will draw in the largest audience. The larger the audience, the more favorable that type of media became. Once you know someone's desires it's much easier to take advantage of that and reel them in, so they're interested.

     In the 1920's the industry was very interested in what types of shows would bring the highest number of viewers in. The industry favored show's in which their audience would plan their lives around a particular show. Like we saw with the little boy in Radio Days. He made it a priority to listen to the Masked Avenger. These types of shows would not only bring in high ratings but strong consistent ratings as well, since it became a routine part of the people's lives.

Violent Cultivation

      The cultivation theory explicates the effects that mass media has on the human perception of reality. People who are exposed to certain mass media through means such as TV broadcasting might associate these melodramatic events they view to their everyday life.
      Media systems deliver a consistent message of a false reality to an audience through cultivation. For example a viewer exposed to highly violent television may be influenced to believe they are in danger of violent crimes. The viewers also adopt this violence as a common occurrence, and identifies it to their lives as "typical". An audience views this falsified world and adapts its characteristics to their everyday lives.



   This clip of a violet attack in an episode of Law and Order: SVU is only one of the infinite examples of an over exaggerated reality. An audience might begin to tolerate violence such as the stabbing in the clip above because it's what they're accustomed to seeing. Cultivation helps explain that this is an overdramatic distorted view of reality that the media presents for an audience to conform in to their actual lives.

Gender Hegemony in Ads

Hegemony as described in the course packet is the power of dominance that one social group holds over the others. Or in lamens terms is a consensus around certain ideas, so that they come to be accepted as common sense. I think hegemony helps me understand this fashion advertisement because it illustrates the common or supposed role of women in society as subordinates to men.

Hegemony is more than just the basic power over a social group but it is the method for gaining and maintaining said power. It's the framing of the wanted depictions of reality and to make that the accepted reality of most individuals. Its an agreement of people to be ruled by certain thoughts and principles thought to be common sense. As with this fashion ad depicting a sense of gender hegemony.

The woman in this ad is on all fours much like a pet dog would be. She also has a ring around her neck like an animal with fleas would wear. It follows the gender hegemony principles that woman are subordinate in society. They're kept as a possession and for a male, most likely white to take ownership of. She doesn't have much purpose in the ad but to look pretty and be an accessory to the house.

This ad also illustrates gender hegemony. Saying that a woman's purpose is just to please her man. And here's all the things necessary to make HIM happy. It leaves nothing to what would make the woman happy. As is if she wasn't a person with emotions or feelings as well. But a compliment to a man to satisfy him in his life.